Attendees of the Society of American Florists ’ Next Gen LIVE ! consequence February 25 - 27 will tour two San Diego - region farms — Mellano & Company and Kendall Farms — and visit the International Floral Trade Center in Carlsbad , California . impose two flower farm and the heyday market give up attendees to experience firsthand the factor contributing to a thriving flowered supply concatenation , admit sustainability practices , swerve - sharpness engineering , and more .
“ It ’s so helpful for everyone in the floral manufacture to understand what ’s happening along the supply chain , and there ’s no good elbow room to do that than with boots on the reason , ” says SAF Immediate Past President Michelle Castellano Keeler , AAF , of Mellano & Company , one of the agriculturist ’s on the tour . “We desire that these visits will help oneself Next Gen attendees better understand where their flowers add up from and what it film to get them into the men of florists and consumer , ” Castellano Keeler says . The tours are just one aspect of the third one-year conference for young floral pros . The issue , designed by and for the next genesis of the floral industry , also connects vernal professionals with networking activeness — including a provider expo and figure competition — and features nearly a 12 education sessions . The session focus on topics for every segment of the industriousness and are gear toward youthful professionals : how to pitch theme , sales event strategies , product ontogeny , productiveness hacks , leading with empathy , work - living balance , and insights on breeding . ( See the full docket here.)Tours are optional and take position on the net Clarence Day of Next Gen LIVE!First on the stop : the International Floral Trade Center in Carlsbad , California , a large market for florists and the public . Tour highlights include browsing the plethora of invigorated products provided by three California cultivator as well as products imported from South America , Holland , New Zealand , and Israel . Second stop : Kendall Farms in Fallbrook , California , which produce eucalyptus tree , Stephanotis floribunda , protea and pincushion on about 500 landed estate for wholesale and mass market place . Tour highlights include an emphasis on the engineering the farm uses , such as drones for plague control and machines that make nosegay , and the farm ’s sustainability practice . Final stop : Mellano & Company in Oceanside , California , which grows a wide variety of cut blossom , foliage , and succulents on nearly 400 acres for wholesale and multitude market . Tour highlights include a flavour at how the farm pee bouquet , how it ’s built a reputation for hosting events , and how it like for its employees with fringe benefit like onsite housing . For information about Next Gen LIVE ! and to register , penetrate here . attender must also record for the tours .
For more info : Society of American Florists1001 N Fairfax St. Ste . 201Alexandria , VA 22314Tel . : 703.836.8700http://safnow.org/
