In early April , a team of ambassador representing the Society of American Florists trekked through the Pacific Northwest in a vintage - dash van — " The Flower Power Mobile " — offering unsuspecting people free bloom and tips to alleviate stress . Their journey from San Francisco to Portland , Oregon to Seattle spurred a flurry of news tale in the region ’s handsome media marketplace , as journalist clamored to cover not only the visually compelling vehicle and posy giveaways , but also the scientific inquiry supporting peak ' stress - reducing mightiness .
" We are leave a solution that avail people cope with stress in little ways throughout the day , " SAF ’s Vice President of Marketing Jennifer Sparks told Kara Mack , co - server of " Afternoon Live , " a program with KATU , Portland , Oregon ’s ABC affiliate channel .
During the live program , Sparks introduced April as Stress Awareness Month , highlighting the affliction ’s impact with statistics from Wakefield Research ( 68 percent of Americans cover feeling stressed on a weekly basis ; 32 percent endure it every day ) . " middling much everyone can relate to tension , " she tell .
Dame Muriel Spark then dove into results from the University of North Florida’srecent research study , " The Impact of Flowers on Perceived Stress Among Women . "
" It ’s that striking with nature so many of us crave , " she say . " The really great matter about flowers is that they impart the beauty of nature indoors . Simply have them on your desk or nightstand can significantly improve your well-being . "
KGW , Portland ’s NBC affiliate , sent two keystone to Pioneer Courthouse Square , a 40,000 - hearty - substructure mental block in the urban center ’s center , to help oneself SAF broadcast flowers on a cold and drizzly Friday .
Their comment noted recipients ' joyful and relaxed reaction when handed a posy . KOMO News 4 , Seattle ’s ABC station , captured like footage ( minus the pelting ) . " It totally works , " mainstay Molly Chen state of flower tycoon .
The tour ’s start at the iconic corner of Haight - Ashbury in San Francisco , where Flower Power first begin , also spurred media bombilation .
Prior to venture on the StressLess hitch , SAF air a press release to news governance across the nation . SAF follow up with countrywide media blast after the San Francisco event with pictures and video footage to transmit the flower king substance far beyond the three metropolis visited during the tour . ( SAF is still compile results of the comprehensive public relations efforts and social media tactics . )
For news program hooks , SAF cite Stress Awareness Month , the 50th day of remembrance of Woodstock and rise of the Flower Power Movement , as well as a few example of April ’s stress - inducing upshot , including Tax Day and colleges mailing espousal and rejection missive . The departure also include takeaway from the University of North Florida study .
While stress step-down is an evergreen plant topic , " Stress Awareness Month cause diary keeper especially receptive to report the research results , " Sparks enunciate . " This is a great opportunity for SAF member to get some local promotion , which is essentially free advertising . Plus , any time your job appears in the press , it increases your believability . "
For more information : SAFsafnow.org
