" We ’ve envision a significant rise in house plant sales agreement over the last four years , " say Freddie Heathcote , co - owner of New Covent Garden Flower Market wholesaler Green and Bloom . " We live in a vast metropolis and the demographic of the city is changing – untested people are getting onto the property ladder but do n’t necessarily have a garden or open space , so they visit New Covent Garden Market to purchase their plant so they can have a connection with nature . "
Enhancing mood and improving ego - esteemIt ’s now an plant fact that works and trees are beneficial to genial health , play a part in enhance mood , improving ego - respect , and lowering parentage pressure . Research in Holland and Japan indicates the great unwashed are more likely to walk or cycle to work if the street were trace with Tree and survive longer and feel better as a result . " Everyone bed that plants are capital from a psychological point of horizon , " aver Freddie . " They ’re also safe for the home environment , as they aid oxygenation . "
Housing boom accelerates plant salesRaised awareness of the benefit of being green - feel is one of the factor in the house plant sales event , alongside London ’s housing windfall . The demographic of our Flower Market ’s walk of life - in trade has become steadily younger , with an influx of new people visiting on Saturdays looking for house plant , accelerated by the ontogeny in home possession schemes such as shared possession , and the huge routine of apartments built across the Nine Elms area . There ’s also speculation that millennials are purchase plants due to a yearn to ' look after ' somethings , especially as citizenry are becoming parents later in life .
" The rise in cut-rate sale go back to before the pandemic , when shops sell house plant and selected lifestyle products first established themselves , explain Freddie . " Every florist and design shop was deal house plants and there are plenty of these shops still see firm sale in all of the voguish up - and - coming areas . Then you had very successful e - DoC businesses such as Patch Plants , who we supplied for the first twosome of twelvemonth . They were an important factor in capturing the market at the right time , offering online delivery direct to the client ’s home – which was pure for young master who were time poor . "
A mission to look for distinctive plantsFreddie adds : " requirement has changed a great deal over the last few years as the trend has gone upwards – for model 75 per cent of Patch Plants ' sale were concentrated on just five lines of house plant life . But the stock range diversified and that became my mission to bring in young and interesting products . Eventually these exotic plants become the norm and at Green and Bloom we ’ve continued to look for plants that are a piffling exceptional and more distinctive . The demand is passed on from the customer to the wholesalers like us , and we ’ll work with growers to meet the ever - increasing new demands . "
So what are the well - sell plant and is there a pattern emerging ? " For a foresighted time , varieties of Calathea were one of our full Peter Sellers and they are still really democratic , " explains Freddie . " Monstera [ cheese plants ] have been a staple deary for year , as they ’re very well-situated to look after and give a belongings a singular smell as visually it ’s a really interesting plant life . "
Demand for tumid specimen plantsHouse plants are now a cornerstone of interior design , with many businesses , especially hotel and eatery , incorporate plant and hanging baskets as a major part of their design process . " We ’ve seen the demand for the larger specimen plants translate into sale in a big way off the back of the interior invention boom , and long may it continue , " says Freddie . " The pandemic had a big impact on wholesalers like us as mass wanted to bribe houseplant as their access to unripened spaces was cut back . As Garden Centres were the first retailer to re - open after lockdown it create a miniskirt - boom that we were happy to capitalise on . Thanks to that initial surge , plant sales are now as inviolable as they ’ve even been and continue to be a popular choice . "
Mental Health Awareness Week 2024 runs between Monday 13th to Sunday 19th MayThis yr ’s musical theme is " Movement : move more for our mental wellness . " . even movement not only benefits our soundbox but also positively impact our mental health by releasing " feel in force " hormones and improve slumber . you may receive out more about Mental Health Awareness Week 2024 here .
