At The Floral Conference – Anaheim , Artificial Intelligence ( AI ) experts will showcase how powerful AI tools can propel marketing and sales . The limit - attendance conference from the International Fresh Produce Association is on Feb. 27 at the Anaheim Hilton .
Dr. Jay van Zyl and Miriam Wolk
In improver to the AI sessions , the agenda include mess of networking time . “ This event attracts buyers , growers , importers , and solutions providers who want to drive sales , ” say IFPA Floral Director Deb Zoellick . “ If you ’re part of the floral provision mountain range , you go at this marketing- and consumer - concentre conference . ”
Buyers from more than a dozen streamer are registered , including Albertsons , Walmart , Trader Joe ’s , Associated Wholesale Grocers , Sprouts , Safeway , Loblaws , and Harris Teeter .
“ We ’re proud of to tender a 360 look at AI , ” Zoellick enounce . “ In addition to entropy from an AI expert ( Dr. Jay van Zyl , founder of ecosystem . AI ) , we ’ll have a consumer panel that will respond to these cutting - edge feature , turn over into the impact of personalization on individual purchasing decisions .
“ attendee will discover how AI transforms the customer experience from just a dealing to a personalized conversation , ” Zoellick enounce . “ This is crucial year - round , but we really want to explore how AI can help boost sales in dull , nonholiday time . ”
The integration of reproductive AI in 2024 will unlock new avenue for increased sales in this ever - develop landscape painting :
Participants will enter on an exciting Shark Tank - expressive style rake session . Building on insights from the AI sitting , squad will collaborate to craft compelling pitches . This session offers real - time feedback on how AI can heighten cut-rate sale not only during acme seasons but also in off - bill catamenia .
In addition to the AI subject , the conference will look at the state of the floral industriousness . IFPA Chief Membership Officer Miriam Wolk will explain why , despite challenge , the floral manufacture is poised for a tenner of ontogeny , with strategic shifts and innovations lead the way . “ IFPA ’s market - focused approach to member support recognizes the diverse impingement of rise living costs , urge floral companies to prioritize affordability and align solutions with consumer needs , ” she aver .
Registrationis now openfor The Floral Conference – Anaheim .
For more information : IFPASiobhan MayTel . : +1 ( 302 ) 781 - 5855[email protected]www.freshproduce.com
