The illustrious Australian Made logotype is not being substitute . It will remain as Australia ’s global merchandise symbol , accompany composition of a new Nation Brand for Australia . According to Australian Made Campaign Chairman , Glenn Cooper AM , the Australian Made logo will continue its pivotal role in Australia ’s domestic and overseas branding scheme .
“ The iconic green - and - atomic number 79 kangaroo logo has been clearly identifying Australian goods in export grocery for more than 34 class with capital success , ” he said . “ It is by far Australia ’s most recognised and hope nation - of - origin symbolisation and is central to the exportation strategies of Aussie exporter taking their trade good abroad . There is no need to make a alteration in this space . ”
fit in to Roy Morgan Research , the Australian Made logo is recognised by 99 % of Australians and commit by 88 % . It is presently used by more than three thousand stage business on thousands of products sold all over the earth . Its international stretch is suffer by its legal registration in key export market such as China , USA , South Korea , Singapore , India and Taiwan , with many more to follow .
In fact , in 2019 , the Federal Government awarded Australian Made Campaign a grant to promote and protect the Australian Made logotype in central export market for the next three years . Furthermore , the Australian Made logo is now a fundamental plank of the Government ’s mandatory state of origin food labelling laws and appears on nearly all Australian food products for sales event in Australia . These very products are also post into numerous exportation markets carrying the distinctive green and gold kangaroo .
“ The Australian Made logotype is entrenched in the domestic and export activities of thousands of Aussie brands , ” said Mr Cooper . “ The kangaroo will continue to connect overseas customers with Australia and help business leverage Australia ’s repute for create product in its sportsmanlike , green environs to gamy quality and safety standards . ”
The Australian Made logo is in extraordinarily gamey demand at the import , as Australia deals with the impact of COVID-19 . The brand has experienced a four - fold increase in covering to use the logo , a 300 % addition in involvement with its social medium platforms and a more - than - doubling of dealings to the prescribed Australian Made online Cartesian product directory at www.australianmade.com.au .
Should the Government proceed with a newfangled overarching Nation Brand to kick upstairs Australia more loosely ( beyond just product ) , then the Australian Made logo is utterly positioned to work in concert with it .
“ For decades now , the Australian Made logotype has been used as a trusted body politic of origin mark alongside other Australian trade name . It has a secure track record in this attentiveness , ” said Mr Cooper . “ For now , it ’s business as usual for the Australian Made logo — providing recognizable and trusted land of origin stigmatization that pee-pee the Australian connection outright and distinctly , here and oversea . ”
Source : Australian Made .
