Whether it ’s play snatch with the child , learning to garden , touch base with neighbour , or just seat back and relaxing , we ’re enjoy our outdoor space like never before . On the heels of a upsurge in lawn and garden tutelage that drove more than 25 million new consumer to the category in the preceding class , ScottsMiracle - Gro today unveils its first - ever Super Bowl commercial . The blot , which will consort during the second quartern , highlights those special outdoor moments we ’ve all grown to love and value .
The ad encourages gardeners — both new and experient — to “ Keep Growing ” with the chance to win the lawn and garden of their dreams . Forty - two lucky winners ( one for each day between the biz and the first day of spring ) will receive $ 15,000 and a personalized consultation with a lawn and garden expert .
“ With the unparalleled passionateness and enthusiasm we ’re envision around lawn and garden care , particularly among new Millennial householder , it seemed only fitting to kick off our busy spring time of year under the bright visible light of Super Bowl LV , ” pronounce Josh Peoples , chief merchandising officeholder , ScottsMiracle - Gro . “ Our backyards have always offer us an accessible , yet meaningful connexion to the outdoors and with this game show , we ’re giving even more people an opportunity to experience all that the outdoors has to offer , properly in their own backyards . ”
“ The theme behind this Super Bowl campaign is a continuation of what we ’ve been doing for our brands over the last twelvemonth — build relationship with new consumer who have figure the category , ” said John Sass , frailty United States President of advertising at ScottsMiracle - Gro . “ We ’re meeting them where they are , from TikTok to Instagram to the Super Bowl , with breakthrough and dynamic creative thought that we ’ve craft with our cooperator at VaynerMedia . ”
The Super Bowl commercial marks the launch of ScottsMiracle - Gro ’s openhanded marketing push with a fully integrated eight - week program leading up to the first day of saltation . The campaign includes a multiplatform approach across channels such as Facebook , Instagram , Twitter , TikTok , YouTube , Snapchat , and OTT , and will apply a volume of content to plight consumers and drive further cognisance for the make .
