" Another challenging peak period awaits us this year . How do our suppliers manage this ? " Rico Telleman ( 32 ) ofFresco Flowershas been familiar with the blossom since age 15 when he helped out every weekend and during holidays . This year , Rico expects to sell as many as 430 million Kenyan roses through Royal FloraHolland in Aalsmeer : a growth of 45 million over last class .
establish in 2005 by Rico ’s father , Fresco Flowers is an agency interpret 11 rise growers from Kenya . Ninety percentage of all rose entering the Netherlands through Fresco Flowers are sell at auction in Aalsmeer . When he was 22 , he join the fellowship full time : " Although I was ab initio still study , I was also thinking : I already know I want to solve at Fresco Flowers anyway . " As military operation coach , his responsibility admit contrive , while Aart Buizer ( 46 ) do by the commercial duties for Fresco Flowers . blush wine are grown all twelvemonth around in Kenya , but from Christmas onwards , Fresco Flowers gets a bit busier . Their peak commence in February , before Valentine ’s Day . After Mother ’s Day , though , the peak is over . by the way , Fresco Flowers partly make this peak itself , as well as the troughs . Aart : " April is never a potent month for rose , so then we decelerate it down a minute on the Kenyan side . "
Dealing with the peakDuring the peak , a much greater loudness has to be litigate in a forgetful time , which mean employ more people and working longer teddy at Fresco Flowers . Important issues during the peak let in flight mental ability from Kenya , capacity at Aalsmeer dock service , and the accessibility of sufficient cold storage space in Aalsmeer . Aart : " Communication is key . It is important that we pass and coordinate everything with Royal FloraHolland in a well-timed manner . unremarkably , about two workweek before the peak set out , a calendar month in advance is rather purposeless . This means there is a close association with Aalsmeer dock services and near liaison with the auctioneers . This often relates to the supplying pattern and what they can wait . Although the heyday is definitely a challenge , in cosmopolitan , we are always well served by the various Royal FloraHolland service . "
Peaking together?Peaks are indeed deal together , according to Rico and Aart ; after all , everyone is needed to make things prevail smoothly , especially in terms of logistics and communicating . But Fresco Flowers really does see the ' allow ’s peak together ' campaign as freestanding from their own peak : " Among other things , there are sure intersection groups that opt for auction bridge en masse during the spring months when the direct market is stagnant , for example , and these make a spike in both the auction and the logistics process . Royal FloraHolland is unwilling to tackle this issue head teacher - on and , as such , has a logistic problem , lead in cadence such as high bulk per transaction and later bringing metre . I would rather see loyal auction supplier getting priority , with last - minute auction suppliers having to auction by and by . "
All peak information at a glanceOn Royal FloraHolland ’s ' Let ’s top out together ' varlet , you will find all the latest information and criterion for and about the 2023 acme .
Source : Royal FloraHolland
