Kenneth Royer , AAF , was the 2021 inductee into the Society of American Florists ' Floriculture Hall of Fame , the flowered industry ’s high purity . The generalisation ceremonial took place on September 23 during the Stars of the Industry Awards dinner at SAF Orlando 2021 , the establishment ’s 136th Annual Convention held at the Loews Royal Pacific Resort in Orlando , Florida .
As a child , Royer made deliveries after school for his parent ' eponymous blossom shop class in Lebanon , Pennsylvania , which was established in 1937 . Four tenner later , he took full control of the business , marrying his parents ' " can do " attitude with a pragmatic approach to track everything , from design to delivery , to ascertain what ’s successful and what needs to be tweaked or dropped . Under his leadership , Royer ’s Flowers became one of the state ’s largest and most well-thought-of floral retail merchant , with 16 locations in Pennsylvania and three in Ohio , currently run by two of his sons and three grandsons .
Kenneth Royer ’s Word , Greg Royer ( secondly from left ) , accepts the award on behalf of his Father of the Church at SAF Orlando 2021 .
" Despite their toilsome work and entrepreneurial life , Hannah and Lester Royer probably could never have imagined what Ken build up during his fourth dimension lead the company , " says Paul Fowle , former frailty Chief Executive of DVFlora and a past SAF financial officer . " I have been to nearly 200 retail florist across the United States . There is simply no other like Royer ’s . "
Royer was the first florist in the United States to follow up computerized systems for multi - shop operations . His management philosophy , ethic , and commitment to cater his client a sound economic value became part of not only the Royer ’s team but K of retailers across the nation .
But Royer ’s bequest extends far beyond his own family business – he is a trailblazer in the multi - shop industry . " What Royer ’s does is so specialized , and Ken could have keep it to himself competitively , but he portion out his undercover sauce , " Fowle say . Most notably , he penned " Retailing Flowers Profitably , " which sell approximately 5,000 copies . He also lead more than 70 seminars on various topics , from marketing to management to brand - harvest care , and wrote a Florists ' Review magazine publisher column , " Royer on Retail , " for 14 year .
Royer was alive in several organizations . He serve on SAF ’s Retail Council , as well as its Board of Directors . A committee professorship for the American Floral Marketing Council , he encouraged the grouping to advertise non - holiday result to build these sales ; he was instrumental in developing the " efflorescence are deserving a Thousand Words " campaign , which focused on using flowers to celebrate unremarkable occasions . He also spend ten years as a regent ( six as treasurer ) of the American Floral Endowment and found the Hannah and Lester Memorial Fund in honor of his parent .
Royer ’s achievements have earned many laurels , including SAF ’s Golden Bouquet ( now known as the Paul Ecke Jr. Award ) , Pennsylvania Florist of the Year , AFE ’s Living Tribute Award , and Inc. Magazine ’s Entrepreneur Award .
For more information : SAFsafnow.org
