More and more Dutch companies are getting into the Chinese market . Ridder is definitely one of the pioneers , as the fellowship has been active in Asia for years . Fulco Wijdooge , the companionship ’s universal director in China , secernate us more about the services they offer there and the opportunities and challenges that add up with it .
“ We propose product like software , screens and drive system of rules . We also put up clime computers , which really command that you also offer training . That ’s why it ’s necessary to have a forcible front in those regions . ”
Greenhouse visit of interested Chinese investors to Youyou undertaking ( using Productive labor direction systems ) together with Rep of DGD Mr. Michael Min ( on the leftfield )
Product and serviceMost of the merchandise are now still ply from the Netherlands , but a part is already bring about in China – many semi - finished products and the silver screen are even produced there entirely . “ I hope to have the other products made in China as well in due track . throw the development in the market , it ’s necessary to have a local presence . ”
sale and service are already handled solely by Ridder ’s Formosan outgrowth . The fellowship employs people topically who have had academic training in crop direction . “ We also have two harvest advisor who give training and handle operational direction – we ’d care to dilate that crop management scene of the business sector . That includes persist a glasshouse and mentation of the construct : how will you market the merchandise , what will you do with branding ? ”
SupportA challenge is to get the mass on the smear to keep abreast along . glasshouse builders often send off agronomist to China to explain everything , but it ’s lively to make certain people really listen to the advice . “ We ensure that with the Jojo project , where we set up a labor adjustment system . We really adorn a circumstances of prison term in training , monitoring , and keep . That ’s when people see how it should be done , and the chances of achiever increase exponentially . ”
Another exemplar is FoodVentures , in which Fulco is also involved . “ There , the Dutch operational team is in charge , which greatly increases the chances of seduce it a success . ” That ’s why at Ridder , they do n’t just emphasise engineering but also services , harvest consultation , training , selling , etcetera .
“ A Labour enrolment organization also aid with that , and we ’re working on deploying HortOS in China – which is expected to establish in 2023 . That also take a crap it possible to map out the financial flows . After all , cultivation is just one prospect of the total business . ”
But at long last , growing well is the basis . “ You need a computer and a few people who love what they ’re doing . However , technology can then help to expand further . ” And the secret is not just to sell a ware but to make certain it still works after a yr . “ You need to be capable to use it for a longer period of meter – it ’s a endurance contest , not a sprint . ”
education by horticultural trainer Ms. Cai Ke at the Youyou labor ( using Productive labor direction systems ) .
InvestmentsThe interrogation then is : where to invest as a ( Dutch ) horticulture provider in China ? Fulco says that bloom are doing well in China . " You ’ll get higher margins , and the sector has more stability and experience . Vegetable cultivation is by far the biggest sector , though that ’s where most projects are pass at the moment . But you do call for to sleep together how to market your intersection . If you only focalise on a niche in the high segment , your sales are too blue ; if you only focus on wholesale , your price is too low . ”
The result is to look beyond your own company . Fulco ’s advice is to look at the total concept . “ enter out how to set up a profitable business . You have to think along with the client – also , when it come to marketing , it ’s not just about cultivation applied science . A grower should start with the market , not with a project . ”
Idem .
In that seeking , Ridder is paying peculiar attention to the mid - tech segment . “ Foil greenhouse with a bit less engineering science perhaps , but with a good irrigation machine and a dim-witted climate computer . The investiture might be a second down , but you ’ll terminate up with a good craw , with decent yield that you may sell at a decent price . ”
Fulco sees the mid - tech segment as a major outgrowth factor for China . “ Take blueberry bush , for instance . You ’ll have 20 hectare of blueberry bush with tunnels , and it ’s growing like crazy . An case is the HortiJet . It ’s a bypass unit that can handle big acreages . In the Netherlands , we retrieve it ’s not worthy , but in China , they utilise it to achieve better resolution at a reasonable monetary value , so they think it ’s fantastic . ”
As a horticulture provider in that section , you ’ll be doing more ‘ consultative merchandising ’ . “ So it ’s not just about selling Ridder products , but about offer the right solution for the billet . Do n’t just focus on the high - tech market , but look where steps can be taken . ”
Technology in the charge card greenhouseWhat kind of technology does that mid - tech section require ? “ In Taiwanese charge card tunnel , they often ferment with outside screens . They got that from prime refinement , and it ’s interesting because it halt out the sun . ”
When it comes to the climate computer , the HortiMaX - Go ! is a pop choice for simpler crop , Fulco says . “ But the most popular choices are still the CX500 , a mid - tier computer , and the high - end MultiMa . So we have a choice in various segments , but finally it ’s the combination with our crop consultant that is the winning combination . No matter what calculator you have , if you do n’t train the the great unwashed , it ’s a waste of money . A computer is a tool – ultimately , it ’s about what you supply in terms of knowledge . ”
Ridder private road scheme are a darling for many greenhouse detergent builder , and that ’s also the case in China . “ Ridder motor last longer and have more function , but they ’re also more expensive because of that . When it ’s strictly about the price , we also have motors specifically for plastic greenhouse . Those are tawdry , but they still come at a premium price compare to a locally - produced motor . So you pay more for our motors , but then you have a product that works systematically . Often the price tells you if a merchandise is good or not – it ’s the same with screens . Eighty per centum of the Mary Leontyne Price of a filmdom is determined by the bare-ass stuff used , so you get what you pay for . ”
For more information : RidderFulco Wijdooge中国区总经理 General ManagerM +86 158 1050 1047 T +86 021 209 898 15 Ext . 881E[email protected]www.ridder.cn
