" Many discussions have shown that the basic mood is good and seems to be getting better . We must now build on this and get the market for flowers and plants up and running together . If 2022 was theyear of consolidation , hopefully , 2023 will be the year of development and ' normality ' again " , articulate Oliver Mans , CEO of Landgard , when reflecting on the IPM Essen that took place last week . It was his first IPM as Landgard CEO .
This year , their kiosk was a bit different . It was redesign as a communication chopine for producer , customers and Landgard employees . With the traditional Flower Hour at the Landgard booth onThursday evening , the producer co-op , together withmember companies , customers , and manufacture pardner , set athe high point in time after three intensive Clarence Day of the honest and drew afirst conclusion on the International Plant Fair 2023 . " The lastfew day have shown : The fleeceable sphere require this trade wind fair , it needs this head start to the twelvemonth , "
The speaker also discussed how cooperation with strong partners can contribute to making the high - timbre blossom and flora from the output companies even more attractive to consumer . A successful example of this is the " Landlust Kollektion " , which Landgard launched together with a magazine for garden lover . " Each Landlust outlet is scan by around four million people - that’shalf a ' Tatort ' , " explains publisher Frank Gloystein the magazine ’s reach . " What distinguishes Landgard and the phallus caller is what the Landlust brand stands for : high calibre , a connector to home , expertise in the field of gardens , but also expertise in the playing area of selling and customer needs . This is also what signalize ourcooperation . " And this is also well received by the readership of Landlust , as the feedback , that the editors receive , regularly shows . " This gives us a fairly representative average opinion of our readership – and it reassert : Yes , they roll in the hay it very much . It ’s totally authentic , and I can see where the intersection get from , who lovingly sustain and cared for this plant - all of this characterize our cooperation . " Both partners want to continue to build up on this successful basis in the future - and thrive the merchandise portfolio of the Landlust Kollektion continuously together .
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