Every month Dekker Chrysanten expend Trade Talk to highlight one of the trading party that trade varieties of their chrysanthemum . They larn more about the company , the relationship with the breeder , and their experience with one of the many chrysanthemum varieties Dekker has launch on the market . This month they chaffer Hoek Group .
A foundation for floristsAnyone who enter the FloraHolland Rijnsburg auction bridge site can not brush off them : Hoek Group , a closely - knit kinsfolk business with more than 40 age of experience in the worldwide flower- and industrial plant trade . The Hoek class once started their own flower store , but now the Hoek Group has no fewer than four " branches " : Hoek Flowers , Hoek Wholesale , Hoek Commission , and Hoek Handling . The Hoek Group serve flower store spread over 52 country , and they have now grown into a unfeigned cornerstone for florist .
Driven by flowersIn 1979 Peter Hoek begin a bloom workshop together with his brothers . However , after having built up ' Fleurado ' ( the name of the blossom shop ) in only five years ' time , the flower shop class was sell again . Entrepreneur Peter Hoek just knew that there was more in store for him . Full of passion and enthusiasm , he bought a refrigerated hand truck and drove all the way up to the Dixieland of France . Again , Peter ’s enterprising character was proven because the significance of southerly European flowers soon supplemented the export of Dutch flowers . In this way of life , the foundations were put for the current Hoek Group .
A flourishing family businessHoek Group now has several branch , and Peter ’s five sons also work out for the party . With its four branches , Hoek Group mainly focuses on the import , export , and sweeping swop in flowers , plant , and add-on . In addition , the Hoek Handling radical offers the possibility of repacking , mixing , wrap , or splitting flowers and plants . Hoek Group , therefore , provides an answer to almost every imaginable question from the florist shop . And with the planned Modern structure , the possibilities of the chemical group will only continue to produce and flourish .
The chrysanthe - manEvery twenty-four hour period , the people of Hoek are send to fulfill the Hoek Group promise . One of these somebody is Dirk Kromhout , responsible for purchase chrysanthemums . Spray , disbud , Santini , and Madiba : with more than 20 years of experience , he buys the perfect grasp day by day . Within Hoek , the chrysanthemum is the second big section within the total assortment . Dirk insure a clear dispute in preference for certain type of chrysanthemums per country . For model , the English florist remain a big fan of atomizer and disbud chrysanthemums , but the Danish florist still prefer the Santini . walk in the cold store , however , you’re able to see the full cooking stove of chrysanthemums , including the pompon - shaped disbudded chrysanthemum from Dekker .
A must - haveWhereas the pompon - mould disbuds used to be specially pop around November 1 , Dirk now sees a casual need for this flower shape . For case , the Dekker variety Momoko was antecedently ordered mainly by Catholic countries such as ( South ) Germany , Austria , France , and Italy for All Saints ' Day . Now , the variety is an absolute must - have on Dirk ’s day-after-day list of ordered chrysanthemums . And it is not only the client who loves Momoko . Dirk himself also thinks it is a tremendous variety . The large efflorescence , the beautiful color , and the thoroughgoing transportability make Dirk also a big fan of Momoko .
A prosperous futureA little further in the huge cold store of Hoek Group , you’re able to not only see the pompon - form disbuds . The pompon - shaped Santinis such as Doria and Jeanny are also in great demand among the group ’s customers . Dirk say resolutely with Euro , the white spray chrysanthemums that Dekker introduced many years ago . Within this ultramodern company , the now well - known Euro is even one of the best - selling spray chrysanthemums .
For more information : Dekker ChrysantenJulianaweg 6a1711 RP HensbroekT : +31 ( 0 ) 226 45 60 60F : +31 ( 0 ) 226 45 60 75E:[email protected]www.dekkerchrysanten.com
