“ Before 2016 , Colombian hydrangea exportation were increasing yr by twelvemonth . This happen until 2018 , when we saw just a small increase of 0.4 % compare to 2017 . And after that the hydrangea exports have been going down , ” says Catalina Arango , Commercial Director at Flores del Este , a Colombian hydrangea agriculturist . “ Since COVID-19 , the hydrangea crack has worsen by 30 % , and we can not assemble need . ” In this article , Arango partake statistics of the Colombian hydrangea market over the years , as well as the possible causal agent behind them .
Oversaturation of the marketArango shares that it is potential for the turn down exports to be the result of an oversaturated market . “ Especially for the United States , which is the principal market for hydrangeas . For example , there were around 700 hectares of hydrangea yield in Colombia in 2015 , which go up to 1500 hectare in 2019 . That means that all the hydrangea growers are competing for prices and for the same customers . At Flores del Este , we have had some gravelly years due to this competition , as there are millions of hydrangea on the same market . ”
Hydrangea offer reduced 30%Yet COVID-19 has brought a alteration to this oversaturation . “ After COVID , the offer of hydrangea has shorten by about 30 % , as most pocket-size farmers could not proceed their business . Therefore , the market radically changed in 2021 , as there were not enough hydrangeas when customer wanted to buy them . In addition , output was very unstable this year due to the bad weather condition conditions in Colombia . Another reason why there are few hydrangea on the market is that there is a vogue of big companies bribe up all available product , as supermarkets are buying much more now compared to twelvemonth before the pandemic .
On top of all that , logistics offspring have been a major challenge . It is difficult to get blank on the airlines , flights are delayed , and the reservation for shipping products is so ambitious that it can take up to 5 days to ship an order . ” Yet at the same time the demand for hydrangea is increasing . “ intake trends are deepen and consumers are buying bloom for unremarkable usance . Moreover , issue have started again , and especially weddings are driving up the need . Still , even though we feel like sales are going dotty , we can not converge the demand and the Colombian hydrangea export of 2021 are down 5 % compared to 2019 . ”
Adding 4 hectares of production“At our farm Flores del Este we never barricade grow hydrangea during the pandemic because we know that at some point the market was going to react and we wanted to be ready . If we had stopped it would have resulted in one twelvemonth without products , so we decided to continue . At the time , we had to dump them all , as hydrangeas are often used for event and those were set off . So , from March until August we had dread sales , but we started ascertain a unlike scene in September 2020 and we started get back on track little by little . This 2021 we have sold the same amount that we sold in 2019 , but we are very well-chosen to have our customers corrupt . ” Arango explains that their farm has also been dilate . “ During COVID we had the chance to grow 2 more hectares of coloured light-green hydrangeas and 2 hectares of natural lavender hydrangea . Still , we can not keep up with the demand and have to select who to ply for . Before COVID we were selling to 22 countries , and now we are selling to 15 . We are giving priority to the loyal customers that supported us during the pandemic so that they go on to get high - caliber hydrangea . ”For more information : Flores Del Estewww.floresdeleste.com
© FloralDaily.com/Elvira Oosterbaan
