Beekenkamp took home the tenth FleuroStar award . The prestigious dirty money , which is present annually to the gaud with the highest ' wow ' factor , was make headway by the stock breeder for their Begonia MacaRouge .
fall into place here for the photo report .
Cor Bremmer , commercial director ornamentals ; Marc Driessen , director ornamentals ; Sirekit Mol , merchandising managing director ; Ans vanguard der Velde , manager breeding – all with Beekenkamp Plants ; and Heike Gronemann , chairperson of the FleuroStar jury , and Karol Pawlak , president of FleuroStar
Sirekit Mol , selling director at Beekenkamp , talk about the begonia elation Dream Garden MacaRouge
" The wow factor is what realise money for our business " , was the essence of what FleuroSelect ’s newfangled chairman Karol Pawlak said . FleuroStar , as Pawlak said , bring together breeders and retail , selecting the cream of the crop to put in the public eye .
Eda Demir with OptiCept talks about a proficiency developed by this Swedish inauguration , make it potential for newspaper clipping to be stored long , root better and be of higher timber . In improver , the shelf lifespan and quality of both reinvigorated yield and vegetable , as well as quick-frozen or dried green groceries , can be increased with it . Since the beginning of this class , the company is part of Syngenta , andthey’re try out a lot with this raw proficiency .
They ’ve been doing this for a decade now , and thanks in no minor part to the cracking ebullience with which the FleuroSelect gentlewoman promote the plants , FleuroStar has become a household name in the industriousness . Winning the FleuroStar means you ’ll have a marketing machine at your administration for a whole twelvemonth , which lead , quite simply , to more sale - as last yr ’s winner ( Klaus Gaumann of Selecta one , with the Purple Sun ) can testify .
Klaus Gaumann , selling film director with Selecta one , the winner of last twelvemonth ’s FleuroStar Award with the Purple Sun . He say that after gain the honor , they first lionise , but then they were stunned by the medium attention return by FleuroSelect . According to the company , the product sell a lot more in the past year than before .
Various parties provide an additional bonus to the winner in the build of a check . These are : Waterdrinker , Pull Position , Desch Plantpak and Stokvis Content .
Desch Plantpak congratulates Beekenkamp Plants with winning the 2019/20 FleuroStar Award with the Begonia elatior Dreams Garden MacaRouge . The succeeder receive each year a check for a full spread in Colour your Story . Desch Retail and Marketing Manager Kees Waqué , third from left , was well-chosen for the winners . " The Begonia is a good contribution for the cartridge full with movement and stories for season Spring - Summer 2020 which will be published ending of August . "
The winner is chosen from among member ' nomination . These are trialed by FleuroStar in various location around the world , without the tortuous members having access . An sovereign jury , comprising 36 big names from the bringing up industry and retail , then judges the run based on all conceivable ingredient , but primarily on the ' wow ' factor . Because the member count many breeder among them – not all of them , but it ’s by far the biggest affiliation of its kind – the FleuroStar awarding take extra shine .
For more selective information : Fleuroselect[email protected]www.fleuroselect.com
© FloralDaily.com/Geert Peeters
