The " flush make-up " technology emerged in the Netherlands in 2012 and conquer the Brazilian market place in 2020 , in the thick of a pandemic . The demand has been grow steadily , following global trends in the wasting disease of ornamental plants , but consumer still seem to palpate uncomfortable with the exercise of artificial dyes . late inquiry revealed that the colorization of plants is harmless for both multitude and plant life .
" The " flower makeup " technology has bring colorful , cheerful , playful , and festive products to the Brazilian market supplying and delight a growing demand , and we are therefore very proud of with the answer of this research , " aver professor and researcher Antonio Hélio Junqueira , adviser atCooperative Veiling Holambra , who convey out the enquiry together with fellow researcher Marcia Peetz , from Hórtica Consulting Trends and Market Intelligence .
People felt uncomfortable with colorizationHe explain that this artificial colorization of flower and plants is made with non - toxic , water - based , and biodegradable paints so that it does not make legal injury to customers , workers , the environment , and , of course , the plants themselves . Even so , there was still some apprehension on the part of consumers regarding the use of " makeup " on flower and plants . " We carried out a survey on the principal societal networks and online discussion forums among consumer , and we gain that they still mat up very uncomfortable with the colorizations , " say prof and researcher Antonio Hélio Junqueira , consultant at Cooperative Veiling Holambra , together with fellow researcher Marcia Peetz , from Hórtica Consulting Trends and Market Intelligence .
Scientific laboratory studyTherefore , to reenforce its commitment to the quality of the products offered and to environmental duty , Cooperative Veiling Holambra initiated a elaborated scientific laboratory study on the development of plants after the use of unreal dyes in its Test Center .
Interventions were harmless to the plantsAfter keep the plants under depth psychology for 90 day , under controlled kindling , temperature , relative humidity , and idle conditions , it was proved that the intervention were harmless to the plants . " The plant remained healthy and integral after being colored , bit by bit returning to express all their original characteristics , " total Dr. Helio Junqueira . flora sampling originating from three dissimilar types of coloring processes and product had the same phylogeny in growth , durability , and upkeep of commercial calibre when purchase with plant that did not receive any type of discussion .
overconfident development for heyday and ornamental plants in BrazilThe result of this research was published in the International Journal of Advanced Engineering Research and Science , a publication with a great external scientific reputation among the world community of researchers , students , business people , and those concerned in science in world-wide . " For us , this publishing is like a trophy . Having an unprecedented work like this okay by an outside scientific journal is very gratifying " , lionize Bruna Chimin , research lab analyst at the accommodative Test Center , who conducted the analyzes in the sphere in partnership with Elaine Pierre . Dr. Hélio Junqueira said that research like this one contributes to the good and attractive crack of new products based on trends in the peak and industrial plant segment . " This collaborationism between academia and the market favors the development of the productive range of mountains of flowers and ornamental plants in Brazil , " he reason .
Great chance for the Brazilian marketThe project consider spot under the coordination of the Cooperative chief operating officer Jorge Possato and the Marketing and Product Manager Thamara D’Angieri . " When the Cooperative invests in technical trips , we usually seek to get what is a movement abroad and a great opportunity to the Brazilian market , the colors that are harmless to flowers and plants have everything to do with the felicity of our people and they can be used to decorate parties and many other options , and the flowers get back to their normal color in a new bloom , " underscore Thamara D’Angieri .
Click here to read the full survey .
For more information : PhD Prof. Antonio Hélio JunqueiraHorticaEmail:[email protected]hortica.com.br/
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